Available for $49.99, Affinity Designer could be easily dismissed as another cheap graphics program aimed at amateurs, but it was created specifically for professional designers accustomed to working in a Mac environment. Now the company is taking on the graphics software market for Mac. Serif was established in the 1990s as a developer of low-cost, PC/Windows desktop publishing software for entry-level users. What is Affinity Designer?Ĭreated by UK-based Serif Labs, Affinity Designer is a vector graphics editor designed as an alternative to Adobe’s Illustrator. But does it deliver? We took a look at three essential design components-tool sets, import/export file capability and workspace features-and reviewed how Affinity Designer stacks up in comparison with Illustrator.